• KICK START YOUR CRAFT BEVERAGE CAREER

  • BUILDING AN INDUSTRY

  • TAKING THE CRAFT BEVERAGE TO A NEW LEVEL

Texoma Craft Beverage Alliance Foundation Annual Educational Conference

Join us for the day to learn, network, and make new friends who enjoy wine, distilled spirits and beer and meet experienced professionals who will impart knowledge and expertise about how YOU can get started, too.

Learn More and Register Today

The life so short, the craft so long to learn.

— Hippocrates —

The (Updated!) Plan

Texoma Craft Beverage Plan

Vision

The Texoma region will be world-renowned for its excellence in wine, brewing and distillation, as well as ancillary industries in viticulture and fermentation.

This will be the result of an outstanding partnership involving Grayson College, the cities of the Texoma Region, local industries, supporting institutions of higher education, Cognac, France, and an active and vital Cooperative. Grayson College will be known for The Texas Center of Excellence for Viticulture & Fermentation Sciences” and will have an internationally known Munson Research Vineyard and Winery. The Texoma Appellation will be the most productive in Texas, and the many vineyards and wineries, agricultural producers supporting the industries, breweries and distilleries will play a significant role in making the Texoma region a major destination in Texas tourism.

Years 2017-2018 Goals and Action Plan

DETAILS

January 1, 2017 – December 31, 2018

Goal One - By 5/31/2017


Funding for Staff Support

By 5/31/2017 grants will be written that will provide funds to staff the Texoma Craft Beverage Alliance Foundation, or to engage a contract services agency that will provide management of the Texoma Craft Beverage Alliance Foundation.

Responsible Parties

  • Grayson College Staff
  • Grayson College Educational Foundation Staff
  • TCOG Economic Development Staff
  • KK Hartman working with SEPA Intern(s)

Outputs

  • Number of Grants Written
  • Number of Grants Submitted
  • Number of Grants Awarded

Outcome

  • TCBAF will have staff in place, or a contract services angency will be in place by 12/31/2018.

Goal Two - By 12/31/2018


Foundation & Alliance Development

Fully develop the Texoma Craft Beverage Alliance Foundation and the Texoma Craft Beverage Alliance.

Goal 2a

By 12/31/2018, the Texoma Craft Beverage Alliance Foundation will have received grants totaling at least $500,000 in support of the expanded Viticulture and Enology Program at Grayson College, the Distillery/Brewing Building and Programs, the Winery Incubator/Vineyard Cooperative Program, and the Munson Research Vineyard.

Responsible Parties

  • TCBAF Officers
  • Grayson College Staff
  • Grayson College Educational Foundation Staff
  • TCOG Economic Development Staff
  • KK Hartman working with SEPA Intern(s)

Outputs

  • Number of Grants Written
  • Number of Grants Submitted
  • Number of Grants Awarded Totaling $500,000

Outcome

  • Expanded Viticulture and Enology programs.
  • Established Distillery/Brewing programs and Building.
  • Established Operational Winery Incubator/Vineyard Cooperative Program.
  • Establish an Expanded Munson Research Vineyard by 12/31/2019.


Goal 2b

By 12/31/2018, the Texoma Craft Beverage Alliance will be self-supporting with 90% of the eligible entities in the region as members with the ultimate goal of enhanced internship and employment opportunities for Grayson College and Austin College students and graduates.

Responsible Parties

  • TCBA Officers and Members
  • Denison Development Alliance Staff
  • TCOG Economic Development Staff

Outputs

  • Texoma Craft Beverage Alliance incorporated as a 501(c)6 organization
  • Master list of all eligible entities developed
  • TCBA Marketing Plan

Outcome

  • TCBA established with 90% of eligible entities as members.
  • TCBA self-supporting (both by 12/31/2018).
  • Enhanced internship and employment opportunities for Grayson College and Austin College students and graduates.

Goal Three - By 1/1/2018


Munson Coop

By 1/1/2018, a Munson Winery Incubator and Vineyard Cooperative will be in place.

Responsible Parties

  • Vineyard/Winery Committee headed by Rear Admiral Retz and KK Hartman

Outputs

  • Operational Plan for Munson Winery Incubator
  • Operational Plan for Munson Vineyard Cooperative

Outcome

  • An operational Munson Winery Incubator and Vineyard Cooperative in place by 1/1/2018.

Goal Four - By 12/31/2018


Distilling Program

The Grayson College Distilling Program will have a building completed, and will have a license to operate by 12/31/2018.

Goal 4a

The Grayson College Distilling Program will have 20 FTE students enrolled by 12/31/2018.

Responsible Parties

  • Grayson College Staff Members and Administration
  • Grayson College Board Members

Outputs

  • Grayson College Distilling/Brewing Building in place by 12/31/2018
  • Grayson College will have the appropriate TABC license in place by 12/31/2018

Outcome

  • Expanded opportunities for Grayson College students.
  • Twenty FTE students enrolled by 12/31/2018.


Goal 4b

By 12/31/2018, the Grayson College Distilling Program will begin hosting Quarterly Distilling Conferences and will have added a weekend distilling class schedule for each subsequent semester.

Responsible Parties

  • Grayson College Staff Members and Administration
  • Grayson College Board Members

Outputs

  • Grayson College will have THECB approval to offer Distilling classes by 12/31/2018

Outcome

  • Grayson College will host Quarterly Distilling Conferences and weekend distilling classes by 12/31/2018.
  • Expanded opportunities for Grayson College Students.
  • Additional students served.

Goal Five - By 12/31/2018


Grayson College Staffing

By 12/31/2018, Grayson College will have added 1-2 staff members to the Fermentation Sciences program.

Responsible Parties

  • Grayson College Staff Members and Administration

Outputs

  • 1 to 2 additional Fermentation Sciences staff members added by 12/31/2018

Outcome

  • Expanded Fermentation Sciences programs with more Grayson College students served.

Goal Six - In 2018


Festivals

The Munson Craft Beverage Festival, with two tracks, one for the consuming populace and one for the grower/producer (plus Grayson College Fermentation Sciences students), will be held in 2018.

Goal 6a

Planning for the 2018 Munson Craft Beverage Festival will begin by 6/11/2017.

Responsible Parties

  • Festival Committee
  • Agritourism Task Force
  • Grayson College Staff

Outputs

  • A plan for the 2018 Munson Craft Beverage Festival will be in place by 1/1/2018

Outcome

  • The Munson Craft Beverage Festival with two tracks in 2018.
  • Enhanced knowledge for both the consumer and the grower/producer.
  • Heightened exposure for the regional craft beverage industry.
  • Heightened exposure for the Grayson College Fermentation Sciences program.

Goal Seven - By 1/1/2018


WBD Assest Map Expansion

By 1/1/2018, The WBD Asset Map will be expanded to include all Texoma Craft Beverage Alliance member vineyards, wineries, distillers, brewers, B&B’s, restaurants, and ancillary businesses, with layers for each of the above segments. The map will be digital, printable, and downloadable; Grayson College Fermentation Sciences students and Austin College students will participate in the development, implementation, and maintenance of the map.

Responsible Parties

  • TCOG GIS and Economic Development Staff
  • TCBA Officers and Members
  • Grayson College Fermentation Sciences Faculty
  • Austin College Faculty
  • Agritourism Task Force

Outputs

  • An expanded, interactive WBD Asset Map by 1/1/2018
  • Expanded Number of Map Users

Outcome

  • Enhanced exposure for all TCBA members.
  • Enhanced regional WBD tourism.
  • Opportunities for Grayson College and Austin College students to have hands-on experiences.

Goal Eight - By 1/1/2018


Texoma Craft Beverage Trail

By 1/1/2018, an established Texoma Craft Beverage Trail, with east and west segments, will be in place. Grayson College Fermentation Sciences students will assist in both development and ongoing implementation of the Trail.

Responsible Parties

  • TCBA Agritourism Task Force
  • Denison Development Alliance Staff
  • TCOG GIS and Economic Development Staff
  • Grayson College Fermentation Sciences Faculty Members

Outputs

  • A Texoma Craft Beverage Trail, with east and west segments by 1/1/2018
  • Expanded Number of Map Users

Outcome

  • Opportunities for Grayson College and Austin College students to have hands-on experiences.
  • Heightened awareness of regional WBD industry.
  • More visitors to regional WBD industry entities.

Goal Nine - By 1/1/2018


Comprehensive Marketing Plan

By 5/1/2017, a Texoma Craft Beverage Alliance Marketing Committee will be established, with a charge of having a comprehensive Alliance marketing plan, and incentive plan in place by 1/1/2018.

Responsible Parties

  • Texoma Craft Beverage Alliance Officers and Members

Outputs

  • A TCBA Marketing Committee in place
  • A Comprehensive Texoma Craft Beverage Alliance marketing plan by 1/1/2018

Outcome

  • Increased membership in the Texoma Craft Beverage Alliance.
  • Enhanced exposure for the Texoma Craft Beverage Alliance.

How about Some Fun Facts about Texoma?

12
Wineries
1
Distilleries
2
Breweries
30
Awesome People Working on this Project

The Alliance

Texoma Craft Beverage Alliance
A partnership between Austin College and Grayson College to take the Munson Research Vineyard and Winery to a new level, a marketing program, and several tourism initiatives, including an interactive regional craft beverage map created by the TCOG GIS program.

Who is part of this effort?

Check out who started this truly regional effort

Founders & Facilitators

903 BrewersDenison Development AllianceGrayson CollegeGrayson Hills WineryHomestead WineryIronroot Republic DistillerySherman Economic Development CorporationTexoma Council of Governments

The Texoma Craft Beverage Alliance was founded by Grayson College, Sherman Economic Development Corporation, and Denison Development Alliance, and facilitated by TCOG.

Membership

How do I join the Texoma Craft Beverage Alliance?

Become an integral part of this exciting new organization. Taking the Craft Beverage Industry to a new level in the Texoma Region.

Membership Types

Agriculture Producer

$100 per year
    • Texoma Region
      grower, supplier or dealer

      of related products or services
      for the craft beverage industry.

Allied Industries

$250 per year
    • Supplier or dealer
      of related products or services
      for the craft beverage industry.
       

Education or Government

$100 per year
    • Texoma Region
      education or government entity.
       
       

Non-Commercial Producer

$50 year
    • Texoma Region
      craft beverage producer
      that does not sell
      any of their products.

Simply choose one of the above options by selecting “Sign Up” or visit the link below.

Join Alliance

Recent News

Find out what we have been doing around here lately (and more related news).

Excited to know more about us?

View All News

What our Founders say

  • Professionals in our region have a wealth of experience in many of these industries, and this new coordinated effort will propel our area into the forefront of this emerging field.

    — Dr. Jeremy McMillen, President, Grayson College —
  • Building a new industry in our region will bring new investment, new jobs and most of all very creative entrepreneurs. We have already been successful in bringing a new distillery to Denison and a micro-brewery is scheduled to open by December of 2014. These two projects will result in over $2 million in new investment for the area.

    — Tony Kaai, President, Denison Development Alliance —
  • We have an existing wine trail featuring T.V. Munson’s home as well as the vineyard with all the root stock he developed at Grayson College. These assets are unique to our area. Working with the businesses, we hope to develop this economic engine in our area.

    — Donna Dow, Director of Main Street, Downtown Denison —
  • The new association provides a framework to build regional strength and visibility of the brand, as members work together on marketing, promotion and even cooperative purchasing as a group.

    — Cary Wacker, Mayor, City of Sherman —
  • The craft beverage industry is a fast growing industry and we are fortunate to have some tremendous assets in Texoma. Sherman is proud to be a partner in the effort to advance this promising sector.

    — Scott Connell, President, Sherman Economic Development Corporation —
  • Development of industries in fermentation science requires an understanding of and compliance with State and Federal laws and regulations. The best method for accomplishing a successful business is through both knowledge of the process of fermentation and how product is lawfully moved to the consumer.

    — Gabe Parker, Owner, Homestead Winery —

Contact

We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.

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